Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand, if you think branding is just for large companies, think again – you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. The task of branding may seem daunting; however jonathan saragossi can help you with it, you can check any.do that is one of his work.
Anyhow, branding strategy is the genesis of all customer contact activities. At first, it should be the core of all investor and public relations, sales, customer service, and initial advertising. When the budget allows, the branding strategy can become the foundation for larger marketing communications such as multi-media advertising, direct mail, trade shows, and expanded public relations.