According to a recent report from The NPD Group, the average purchase price for mobile phones on the US market has been dropping lately. The latest buy-one-get-one offers, as well as other price cuts, have led to a drop of 3 percent in the average selling price for mobile phones in the third quarter of the ongoing year, compared to the same time frame a year ago.
The NPD Group shows that the average purchase price during Q3 2009 was of US$85 in the US, while a year ago the price was of US$88. However, the smartphones accounted for a larger part of the mobile phone market. The report shows that 28 percent of handset sales during the third quarter of the year were smartphones.
NPD’s Mobile Phone Track also shows that smartphone price cuts made by carriers drove the handsets like the Blackberry Curve, iPhone 3GS, and iPhone 3G to the top of selling charts. On the feature phones area, LG is the dominating handset vendor, with LG enV3 and LG enV Touch at the top. As for the mobile accessories market, it reached $2.3 billion in Q3 2009, marking an increase of 12 percent year on year.
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